Branding News is where we write down the things we end up explaining on the phone. It is aimed at the people who actually buy promotional merchandise in UK businesses — marketing managers pulling together an exhibition stand, event organisers filling delegate bags, office managers ordering for a whole floor, and procurement teams who need the certifications to stand up to scrutiny.
Every guide is written for a specific buying decision rather than as a product listing. Where a piece mentions a range you can order, it links straight through to that part of the catalogue, so you can go from reading about print methods to seeing what is actually available in a click. New guides are published weekly.

Essential guide for UK businesses on selecting lanyards and accessories. Key features, common pitfalls, and standout product recommendations.

Essential tips for UK businesses on selecting the right technology for promotional use.

Essential tips for UK businesses on selecting the right apparel for promotional use.

Essential tips for UK businesses on selecting lanyards and accessories for promotional use.

Essential tips for UK businesses on selecting the right toys and games for promotional use.

Discover essential tips for sourcing outdoor and leisure promotional products for your business.

Essential tips for UK B2B buyers on selecting office and writing products.

Discover essential tips for selecting lanyards and accessories for your business needs.

Essential tips for UK B2B buyers on selecting kitchen and dining promotional products.

Discover practical tips for selecting eco-friendly promotional products and avoiding greenwashing.

Practical tips for selecting promotional merchandise for UK trade shows. Budgeting, lead times, and effective giveaways.

Explore the latest trends in branded tech gifts for corporate clients in 2026, including Bluetooth speakers and power banks.
Stand giveaways are the hardest brief in promotional merchandise: high volumes, tight budgets, and a visitor who decides in two seconds whether to keep something or leave it on the table. Our guides cover how to pitch quantity against expected footfall, which items survive the journey home, and how to avoid the ones that get binned before the car park.
Sustainability moved from a nice-to-have to a procurement requirement, and buyers are increasingly asked to evidence it rather than assert it. These guides explain what the certifications actually mean, which recycled and organic materials hold up in daily use, and how to tell a genuine environmental claim from decoration. Aurora is BPMA accredited and rated EcoVadis Platinum, the top one per cent worldwide.
Tech gifts carry a brand for longer than almost anything else, because they live on a desk or in a bag rather than in a drawer. The trade-off is cost per unit and a shorter shelf life as standards change. Our guides look at which categories are worth the spend for client gifting, and where a cheaper alternative does the same job.
The everyday categories are where most budgets are actually spent, and where small decisions about materials and print method make the difference between merchandise that gets used and merchandise that gets replaced. These guides cover the practical detail: which branding method suits which surface, what minimum quantities look like, and how to keep artwork legible at small sizes.